When I started using facebook I quickly realized that my effort and time spent on facebook was not rewarding and effective. I paid a local marketing expert that specializes in social media to teach me individually about all the tricks of the trade (her name is Lynn Martin from Mark Us Marketing) . We ended up spending 5 hours together and she taught me how to bring my client database into...
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There are a two blogs on art marketing that I really like to follow. 1. The Artrepreneur by Renee Phillips. She is the director of from Manhattan Arts International and The Healing Power of Art. Her e-book “How To Create Successful Art Events ” is a very important reference that I have been using for developping my art career. 2. Jason Horejs is the director of Xanadu gallery in...
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Sometimes seemingly good opportunities can be guaranteed disappointment in disguise. I first heard about this Louvre exhibition because a local artist was invited by an agent to Paris with her art. She is a very talented artist that paints in the style of the old masters and I thought that her art was a great fit for the Louvre. I never thought for a second that my art could be considered for...
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I am shocked at how often I am asked “what does your husband do?” It’s like they think even though I am very serious and ambitious with my art, this couldn’t be the whole deal. They are obviously thinking that someone is supporting my expensive hobby. Well, breaking news: No one is! As a matter of fact my husband is an artist too (a crafter, poet and musician). We support...
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Ten years ago my art was just little sketches on restaurant napkins and pieces of scrap paper. What does it take to transform ideas into a big dream? First I had to think to myself that it could be possible. I meet many talented artists that show me their sketch book, and I often tell them ‘see this one if you made it in big on a canvas it would look amazing’. That’s basically...
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My good friend Tristan once told me one day that I inherited from the business mind of my dad and the artistic sense of my mom. Although it might sound weird to some people I have always approached my art with the idea that I want to sell it and make a good living from it. In my experience it has never affected my creative process : the place where art comes from is totally different than the...
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I was at a local art show and an older lady beside me was selling her artwork as well. She is a very talented artist and her subject matter was Canadian landscape and wildlife that she painted on wooden objects like canoe paddles, boxes, candle holders etc. As we were getting to know each other she told me that she loves my art and in a slightly embarrassed voice she said “my art is kind...
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When I am at shows, I am often asked about my canopy so I thought writing an article could be useful to many other artists. The Cheap Canopy: Everyone’s Sad Experience Many people that do their first outdoor show make this mistake: they go and buy the cheapest canopy from Costco or Wall-Mart with a blue, green or brown top. After the first show you will notice that the art does not display...
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One of the biggest challenge self-employed colleagues and artist’s friends have is how to integrate some discipline regarding the time spent on the computer. I find that the world of technology brings a huge distraction to my days. It is obvious that having a website, writing a blog, posting regular news on social media and occasionally searching online for new connection opportunities are...
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When I was writing this article, I had been traveling through Guatemala for 3 weeks. I was a client of many businesses during this time. Sometimes owners (of restaurants, hotels or shops) were pushy, sometimes they acted friendly but turned into unhappy people as soon as they didn’t get what they wanted from me. Some tried to rip me off with fake taxes, wrong totals or made small lies to...
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